Cheetah Girl

                        Fashion Facts :: Dress: Phillip Lim for Target :: Shoes: Charlotte Russe

 I first became acquainted with Phillip Lim when I saw one of his beautiful handbags in a magazine. I immediately went to Google to find out where I could purchase one but the $825 price tag quickly calmed my exuberance, so, when I learned that he was creating a collection for Target I was excited to say the least. I wasn't able to make it to Target when the collection was first released, so I was positive that all of the pieces would be sold out by the time I got there. Almost a month after the collections debut, the last dress in the store just happened to be my size and it was marked down for less than half of the original was a match made in heaven. All of the handbags were sold out as I had imagined, but I'm still determined to get my hands on one sooner or later. I love that the animal print of this dress isn't the typical brown and black, the vibrant royal blue and mustard orange assists in creating the fun sophisticated look that Phillip Lim is known for. Its made of a great material and can be styled many different ways. I was torn between pairing this dress with brown, nude, or blue pumps and as you can see... the blue won because they compliment the dress well. This dress also features side ruching which helps to create a very flattering silhouette for virtually any body type. I would have liked to have found the skater skirt that was in this same print along with the pop art themed sweatshirt from the collection but I guess it just wasn't meant to be. I wasn't always a fan of certain designers collaborating with stores because I felt that they were devaluing their brand. A part of the joy in owning a designer piece whether its a dress, shoes, or a handbag is the exclusivity of it. If you really think about it, the majority of the iconic fashion houses and designers such as Dior and Chanel to name a few, have maintained through the ages because their lofty price tags make them exclusive, thus creating a special moment when purchasing from their collections. After gaining a little more insight on marketing in the fashion industry I understand the genius of designers creating collections for stores like Target. Its a marketing goldmine because it not only introduces the collaborating designer to the average shopper, by putting the ordinarily unattainable items at an affordable price point an increase in revenue can be expected because your able to move more units. In a few weeks (17 days to be exact) Isabel Marant will be releasing a collection for H&M and I cannot wait. Since H&M has made online shopping available for US costumers, I will be in front of my computer when the clock strikes twelve on November 14th trying to score a few things from her collection.  If I'm successful in my acquisition of a treasure from the Marant collection I'll be sure to share, until then happy shopping!

                                                                                                              - L.A.S.